The F1 hype machine has well and truly cranked into life with the forthcoming season on the horizon. And in the true spirit of corporate collaboration, Vodaphone has teamed up with Lewis Hamilton and company to produce this clever piece of viral marketing.

And with the BBC having taken over the franchise in term of UK TV coverage, the corporation has launched their excellent web page dedicated to the Grand Prix season.

Whatever you think of the modern manifestation of the sport, anyone interested in car design has got to be excited by the design of the newly stripped down cars. We just hope that the expected increase in overtaking encouraged by the shedding of the excessive aerodynamic accoutrements of previous seasons comes to pass. We deserve some proper racing at the highest level.